THE HEDDONS and THEIR BAIT: The Story of the Heddon family and the company they founded.

Description

M.T. Publishing Company is excited to offer a historic new look of the Heddon family and the company they founded through the fascinating journey that spanned over 150 years and two continents.

This new title is not a book about Heddon baits, even though those baits were the reason for the world-wide interest in the Heddon company and their many products, but about the people and events behind those baits. First known as the James Heddon and Son company, it grew to become the world’s largest manufacturer of fishing lures. This is the story of the Heddon family’s immigration to America, and ultimately to Dowagiac, Michigan where they founded Heddon Lures.

The book will be an 8.5 x 11-inch, coffee-table style with a deluxe hard bound cover featuring over 90 historic photos printed on glossy, double-coated pages allowing for superior photo reproduction. Only $44.95 for the Deluxe Standard Edition.

About The Author: Donald D. Lyons

Don Lyons grew up in Dowagiac, just a few blocks from the factory of the James Heddon’s Sons Company. From an early age, both Don, and his younger brother Larry, were avid fishermen who appreciated what the products and the legacy of the Heddon company meant to both Dowagiac and the sport of fishing.

The Heddon company had been moved from Dowagiac to Ft. Smith, Arkansas in 1984 and the old Heddon manufacturing complex was left in the hands of the city of Dowagiac, where it faced a very uncertain future. In 1991 Don and Joan Lyons saw an opportunity in the old facility to provide much needed space for their own growing business, Lyons Industries, Inc., as well as rescuing a local icon from the wrecker’s ball.

That purchase ultimately set them on the path of not only rescuing a local icon, but saving and celebrating the many contributions that the Heddon family, and the company they founded, made to Dowagiac and the sport of fishing.